Landa has revealed its 2017 beta customer line-up. First shipment of the Landa S10 Nanographic Printing Press will take place in July 2017 to Graphica Bezalel, an Israel-based folding carton, packaging and label convertor. In November Landa will ship North America’s first Landa S10 Nanographic Printing Press to Imagine!, a US-based provider of POP solutions. In December, Edelmann, a German-headquartered packaging company, will become the first European beta customer for the Landa S10. Edelmann, which specialises in packaging solutions for health care, beauty care and consumer brands, says that brands are actively looking to streamline their operations to remain lean and efficient, but not at the expense of product quality or price. “The Landa S10 delivers this,” says Oliver Sattel, Technical Director, Edelmann. “It removes the previous barriers of minimum order quantities with money tied-up in unnecessary printed stock and storage. This represents unprecedented flexibility that will interest not only our customers’ procurement departments, but their creative teams too. We are confident that Landa is the right partner and that nanography is the only technology to deliver this capability.” Commenting on the global beta installations, Landa Chairman, Benny Landa says that the entrance of nanographic print into the commercial print market represents a “paradigm shift in print economics” and will “empower brands like never before.”