FESPA has revealed the findings of its 2018 Print Census, conducted in partnership with InfoTrends. A total of 1405 respondents were surveyed from 102 countries, with data collected throughout 2017 at FESPA events and from members in Europe, Eurasia, Mexico, Brazil, Thailand and South Africa. The findings show that 83% of respondents are optimistic for the future of their companies, with business from digital wide format continuing to grow. The census also found that 72% of firms are reporting increased demand for fast turnaround, 61% are seeing a growing requirement for short runs and 59% are observing rising expectations of just-in-time delivery. 59% of businesses are experiencing growth in the POS/POP displays area, with more than half producing more self-adhesive applications including wraps, vehicle graphics and decals. The report also found that print businesses are responding to customer demand for fast turnaround, short runs and JIT delivery with strategic digital technology investments.
