Magazine News

Xeikon has confirmed its participation at Fespa Global Print Expo 2023, in Germany, where the broad versatility and high flexibility of its digital printing technology will be on show, along with new innovative concepts developed in cooperation with customers. With over 30 different applications on display on stand B2-A20, Xeikon will demonstrate the full force of its digital print portfolio at Messe Munich on 23–26 May 2023. The company will be exhibiting integrated end-to-end solutions designed to give printers the freedom to diversify and exploit opportunities in different segments. “Xeikon is attending Fespa to showcase the unequalled application versatility of its digital print technology, which offers profitable growth through higher levels of automation while also allowing for more sustainability,” says Dimitri Van Gaever, Market Segment Director [...]

A huge spike in effectiveness as part of omnichannel activity was experienced during Covid lockdowns. At Great Britain’s JICMAIL’s, Joint Industry Committee for Mail, Measurement Matters Conference it reported that, during the winter lockdown peak, 41% more recipients went online for information after receiving a piece of direct mail (and other mail types), and 32% more then went on to visit the sender’s website. Direct Mail outperformed expectations according to The Advertising Association/WARC expenditure report. It shared the forecasted versus actual changes for spend on various media platforms between 2021 and 2022 and offered an initial forecast for expectations into 2023. Mail exceeded the projected 2.8% year on year change reaching 3.8% for Q2 2022. It’s resurgence was also confirmed by Marketreach, also in Great Britain, which reported volume [...]

UFabrik Soft Display Textile was the material of choice used to promote the Super Mario Bros movie shown at the Vue Cinema in Westfield, Shepherd’s Bush, London. Three walls and a section of the ceiling in the corridor leading to screening rooms 1-7 were dressed with the impactful graphics. The job was produced by print service provider, Hollywood Monster based in Birmingham, using its EFI VUTEk printers, and installation took a team of four, two consecutive nights to fit. UFabrik Soft Display Textile is a soft crease-free display textile with a high knit density that accounts for over 80% opacity. Designed for tension frame systems, banners and items such as tablecloths, it is compatible with dye-sublimation direct or transfer processes. It has an excellent white point, [...]

Canon UK today launches PRISMAcolor Manager, a cloud-based, colour management software that enables commercial and in-house print service providers (PSPs) to measure and validate colour across Canon and non-Canon CMYK inkjet and toner printers over multiple locations. Using a simple, step-by-step process that carries out rigorous checks on quality and consistency, PRISMAcolor Manager verifies colour accuracy against recognised industry standards, such as those specified by FOGRA and IDEAlliance, or user-defined targets and tolerances, allowing operators to compare and precisely replicate printed colours. PRISMAcolor Manager offers PSPs an easy way to confirm and visualise the colour quality of digital prints against a chosen target by clearly structuring the digital colour measurement process, simplifying how results are displayed and analysed, and collecting colour measurement results from different printers. [...]