Interview with Fabian Frenzel, CMO Innovation/Marketing at Unitedprint SE:
“Everything that is quite normal today was somehow unusual – which was not so long ago in the case of WtP either. And much of what is unusual today will eventually be quite normal. This is due to the nature of disruptive changes by smart companies, like we are at Unitedprint.”
Unitedprint SE is an international, innovation-driven e-commerce company in the printing, media and advertising industries. As one of the first and leading internet printers in Europe, Unitedprint operates the well-known Web-to-Print portals print24 and Easyprint as well as the partner shop program Unitedprint Shop Services (USS). Since July 1, 2019 Fabian Frenzel has been the new member of the Management Board of Unitedprint responsible for Innovation/Marketing. In an interview he gives an exclusive insight into Unitedprint's strategy and an outlook on the future of WtP.
Mr. Frenzel, thank you very much for taking the time for this interview. Can you tell us more about your future responsibilities in your new position on Unitedprint's Board of Directors and what your mission is?
In the coming years, the main focus will be on accompanying our transformation from a hybrid group consisting of WtP with its own production facilities to a smart, data-intelligent e-commerce company that is consistently committed to the platform strategy. It is therefore a matter of breaking down complex, traditionally vertical business processes in order to be able to carry them out more efficiently as a result through the interaction of different, networked participants. This brings with it not only new marketing and sales processes, but above all new procurement processes, which is of course a challenge for our entire company.
So far, Unitedprint has been known as a company that produces for its own customers. So this will change in the future?
Yes, something very fundamental is changing with us. We are currently implementing the step-by-step outsourcing of our entire in-house production. We are increasingly covering our analogue production – i.e. everything relating to offset printing – via qualified national and international production partners. We are using new online-based, technology-supported resources with decisive advantages over conventional structures. With the help of this system, operational processes – which expressly includes manufacturing processes – can be presented in a decentralized, scalable and internationally process-optimized way. Among other things, this gives us a maximum degree of flexibility and accelerates delivery times because we are much closer to our customers. “Think global. Print local.” This is a slogan that we have been practising very successfully at various levels for several years now and continue to perfect consistently.